Those of motorsport and mobile are two professional fields very close and similar one to each other, for several reasons.
First of all, in both of them performances are determinated by the ability to be faster than other racers/devices. This important goal is reached through an ‘always on’ approach, that is the ability to reactively answer to any environmental feedback.
THE ADDED VALUE OF GEO-LOCATION
In coherence with the above-mentioned point, both for motorsport and mobile worlds position is everything. An example? Mobile apps like Foursquare/Swarm and Around Me let users obtain great benefits by leveraging their geo-location. By the way, Forrester Research has recently introduced the mobile mind shift, a model that explains the users’ expectation to get what they want in their immediate context and/or moments of need* through the power of mobile devices.
Thirdly, motorsport and mobile fields are data-driven. Both of them are based on digital data, which must be collected, personalized and managed through specific data analytisis tools & visualization dashboards.
For all these reasons, the effective integration between the motorsport field and that one of mobile technologies become a really interesting issue for a broad network of stakeholders. By the way, on Magneti Marelli Motorsport LapTime Club members are currently trying to answer a challenging question focused on WinTAX, the company’s powerful data analysis tool.