China is the largest and the most rapidly growing automotive market in the world: over 23 million units sold in 2014 (+8% in comparison with 2013). In this scenario, Magneti Marelli marks a continuous growth trend with a turnover of 409.8 million euros in 2014 – compared to 378 million euros in 2013 and 287.4 million euros in 2012.
The sixteenth edition of Auto Shanghai opened its doors from 22nd to 29th April, in the new headquarters of the National Center for Exhibition and Convention. A great occasion to show the latest solutions in the field of sustainable mobility, connectivity and technological transfer – from racing to production cars.
Many innovations regarding the lighting section, where the most significant news of Automotive Lighting have been presented: the laser full beam module adopted on the new Audi R8, the full-LED Matrix Beam module adopted by Mercedes Benz and the Full LED intelligent projector developed with Audi for the Audi TT3, MY 2015, awarded the “Red Dot Best of the Best 2015″ for high design quality. The contribution in terms of eco-sustainability is underlined by the LED E-Light low beam – recognized by the EU as “Eco-Innovation“. Magneti Marelli Automotive Lighting also presented the electronic control systems (ECU for the management of the full-LED headlight) and the body computers.
Two multimedia totems introduce the area dedicated to the infotainment and telematics systems. The first represents the operation of the infotainment system with Genivi compliant software on automotive hardware in a Linux environment, while the second explains the operation of the telematic box with all the potential features that allow you to enable additional services related to connectivity.
A large exhibition space has been dedicated to powertrain technologies with a spotlight on the direct-injection GDI (Gasoline Direct Injection) systems, the hydraulic actuators for the dual clutch gearbox and the hybrid-electric modules (power inverter and battery management system) with solutions of low voltage power with less than 16 kw, extremely flexible and easily applicable to internal combustion engines. The 48 Volts PERF.E.T (Performing and Efficient Transmission) hybrid system, also represents the ideal synthesis of the technology transfer process between the “racing” world and the “road”.
The sporting nature of Magneti Marelli is presented in the Motorsport section, where technologies adopted in the most famous world championships are exposed. Among these, hydraulic actuators for gearbox and clutch, high pressure direct-injection GDI systems, electronic control units, Wi-Fi telemetry with high-definition camera and energy storage systems such as the 90 kW KERS (Kinetic Energy Recovery System) and the 60kW HERS basins (Heat Energy Recovery System).
The presence of Magneti Marelli at Auto Shanghai 2015 is completed with the technologies adopted from the sections of Suspension System (focusing on composite materials), Shock Absorber (Lifter, an axle lifter for sports cars that makes it possible to overcome obstacles such as bumps or ramps without bumping the spoiler against the ground), Exhaust System (printed silencers with variable cross-sections and catalytic converters for naturally aspirated engines and turbo) and Magneti Marelli Checkstar that presents in the stand the aftermarket activities of Magneti Marelli in China with the new visual identity.
Besides these new solutions and product innovations, Auto Shanghai is also marking the beginning of a new development in Magneti Marelli social media activities at a global level. From Weibo to WeChat, through YouKu and Iquyi; also LapTime Club will be delivered in the Chinese version in a few months. In the meanwhile, Chinese users could use the related QR code to leave their name and email address in order to be notified once the project will be online.