As a keyword coined in 2010 by former Google CEO Eric Schmidt, “Augmented Humanity” defines the use of technology to aid and replace human capability in a way able to join people and machines.
How can humans interact with technology?*
Augmented Humanity: which potential applications?
At a basic level, augmentation defines machinery used to replace or enhance parts of the body. On a more sophisticated layer, human augmentation can involve a wide range of industries and activities like security, fashion, communication.
Predictions about possible applications of Augmented Humanity in different industries is very wide and heterogeneous; by the way, here are a few interesting concepts**:
- ‘Edios Audio’ – a mask that allows you to “zoom in” on nearby conversations, gaining a momentary ‘spidey sense’ of enhanced selective hearing.
- Google Glass’ wink activated snapshot feature – a tool that allows you to take a photographic memory of where your car is parked to ensure you never lose it on a shopping trip again.
- Spotify’s sensor which listens to the user’s body to measure heartrate and choose music based on mood.
- A tiny device called Reveal LINQ, which sends irregular heart rate data from patient to doctor, via a 3G box that lives under your bed.
New horizons in Motorsport and Automotive
As Eric Schmidt already suggested when coining the AH term back in 2010, the next step of the Age of Augmented Humanity are things like autonomous cars and the massive growth of real-time telemetry. Some examples?
- Google driverless cars, a project currently led by engineer Sebastian Thrunthat that involves developing technology for autonomous cars, mainly electric cars.
- Protective clothing that includes accelerometers and activate mini-airbags in the most affected body areas.
- Local telemetry, that may let marshalls or race control capable to get information even before getting any close to the driver.
Conclusions: from scarcity to ubiquitous economies, Augmented Humanity as a disruptive business model
To sum up, the near Motorsport and Automotive future will be strongly “touched” by the use of technology to both aid, and replace, human capability in a way that joins person and machine as one. This phenomenon will increase the ability of pilots and drivers, optimizing their performance and the overall company’s one.
On the other side, start thinking about Augmented Humanity is not an easy challenge, as it requires a mindset shift***:
“Large existing businesses that depend on the economics of scarcity to change to the economics of ubiquity […]”
Are you ready? Take the challenge of Augmented Humanity also on Magneti Marelli LapTime Club, and share your breakthrough suggestions related to topics like wearable, V2I and Internet of Things. Here’s a few stimula:
- The potential of wearable tech for the pilot’s safety;
- New improvement in performance analytics;
- Side effects for the racing and motorsport show business;
- Privacy risks and issues.
* slideshare.net, The age of Augmented Humanity - By Antonio de Pasquale ** codegent.com, Augmented Humanity *** gigaom.com, Eric Schmidt: Welcome to “Age of Augmented Humanity”