Enthusiasm and dynamism, but also team organization and concentration, combined with great commitment and passion: Magneti Marelli explored “New roads for innovation” at the 2014 Bologna Motor Show, involving university talents, with the possibility of carrying out training experience at the Company. The core point was the context of “Innovaction” with declination of the “New roads for innovation” concept and the Hackathon event on 10th December.
In the wake of the on-going experience with the LapTime Club, the online innovation laboratory for motorsport, Magneti Marelli organized its first LapTimeClub.zip Hackathon in collaboration with The FabLab Milan. It involved a challenge between universities scheduled in Hall 25 of the Motor Show. Four teams, each consisting of four students (attending the universities of Bologna, Brescia, Milan and Turin) came face to face in an eight-hour long challenge (from 09.00 to 17.00) during which they have been called upon to design and implement a technological solution in the automotive/motorsport field, tackling various design softwares, 3D printers and laser cutters.
All students have proven their talent, ability and creativity. After going head to head with the University of Bologna, The Milan team, composed by Alberto Taraborrelli, Stefano Giubilini, Matteo Moro and Attilio Trovato, with the tutoring of Leonardo Carraro (The Fablab), eventually won the award for the best project.
The jury of experts appreciated the original approach in the design of the physical part of the dashboard and the combination of graphics, design and software. Thanks to their success, the winners will have the opportunity to undertake internship within the company.
This event is evidence of Magneti Marelli’s attention to new ways of conceiving technological innovation, also relating to the automotive industry, in particular to the “lateral and extended thinking” of the Internet and to new creative and collaborative modes enabled by new media.
Below you can see the Hackathon Official Video.
Experience the Official Photo Gallery and re-live the LapTimeClub.zip Hackathon through visual contents.