Tag Archives: Open Innovation project

LapTime Club celebrates its First 100 Innovative Ideas

100_ideas_new_ideas

10 challenges and 100 ideas posted. If you believe in number symbolism this is a really good match.

On 12th April the LapTime Club Community achieved the important milestone of 100 innovative ideas posted, thanks to the enthusiasm and the active participation of the members who believed in the power of Open Innovation.

This important result dialogues with some of the comments that came up from LapTime Club Survey lunched at the beginning of this year.

One among all, if you remember, was:

Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

SEE ALSO: Laptime Club: taking care of your feedback to optimize the digital experience

Where we are today

Since January 2014, the LapTime Club Community has seen a steady growth of ideas linked to the 10 challenges launched, as shown in the following graph:

100_ideas_Magneti_Marelli

The challenge that generated the highest number of ideas among LapTime Community members is:

“How could WinTAX improve team collaboration?”

This challenge has a total amount of 23 ideas and can also rely on the highest numbers of total comments (80) and votes up (162) for the ideas posted. These numbers show the LapTime Community members’ interest in themes like “collaboration” and “co-creation”, which are also the two main objectives of the community itself, and in WinTAX telemetry software, one of the core products by Magneti Marelli Motorsport.

A brief look at the following graph shows in details the LapTime Community participation on each challenge:

100_ideas_Magneti_Marelli_1

Where we want to go

Regarding this result, we’d like to think about the 100 ideas not only as an important milestone for the overall LapTime Club project, but as a starting point for community conversations resulting in more breakthrough suggestions and disruptive ideas. That’s because someone said:


“Challenges give us wonderful experiences so never stop, swing hard.”

(K.Bansal)

Thanks to our LapTime Community members for helping us achieving our first 100 ideas together. Stay on track and never stop innovating!

The Challenge of Building User-Centered Open Innovation Projects

Open Innovation Magneti Marelli Motorsport LapTime Club

Nowadays, Open Innovation projects cannot be developed anymore (just) by simply following a monolithic and organization-focused approach.

As a matter of fact, like many innovative and marketable products and services are and must be designed around people, also Open Innovation digital platforms should be optimized in coherence with stakeholders’ needs, skills and abilities. Otherwise, the lack of fit could become really dangerous.

SEE ALSO: Come on Board: How to Optimize an Open Innovation Project?

This fundamental design approach lets join several and valuable social/business objectives:

  • To spur and boost users’ innovativeness and unique creativity;
  • To transform members into real brand/company advocates (do you remember the first Magneti Marelli LapTime Club winners, Cristian Cascetta and Alessandro Sarcina?);
  • To stretch the Open Innovation project lifetime, by ensuring a non-stop flux of user-generated ideas, contents and suggestions;
  • To let the members feel as active protagonists of the project.

SEE ALSO: Open innovation as a strategic leverage: an interview with Riccardo de Filippi, Head of R&D Magneti Marelli Motorsport

You and Magneti Marelli LapTime Club

As the majority of you already know, LapTime Club is the international community designed by Magneti Marelli in order to increase sources of inspiration and new ideas for the motorsport, automotive and racing world. Not only its launch, but also its constant optimization and evolution are driven by the identification of real members’ needs, through their  active participation in terms of ideas, comments and engagement.

On the 1st of March the LapTime Club survey has been officially closed. The survey has been launched at the beginning of February to collect your best opinions and suggestions in order to gain a better understating of the general perception of the project, while trying to draw its future evolution scenarios.

Are you curious enough to know and understand its main outcomes? Do not miss next week’s article; in the meanwhile, see you in the LapTime Club community! #LapTimeClub

Come on board: how to optimize an Open Innovation project?

Open Innovation Magneti Marelli Motorsport LapTime Club

As underlined by professionals, experts and researchers*, open innovation projects are built on:

“a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.”

This translates into enhanced innovation capabilities but also into new challenges, because innovation requires experimentation. Nevertheless, the new open approach to innovation is having a great success among an increasing number of international companies, providing new insights and fresh ideas from the outside.

SEE ALSO: Open innovation as a strategic leverage: an interview with Riccardo de Filippi, Head of R&D Magneti Marelli Motorsport

It is important to remember, that the scope of and open innovation project consists not only in finding ready-to-go solutions, but also in discovering hidden needs and potential problems to fix, which may become opportunities for new products and services.

As you already know, Magneti Marelli LapTime Club is an international open/social innovation community, created and designed in order to increase sources of inspiration and new ideas for the motorsport, automotive and racing world. Not only its launch, but also its constant optimization and evolution is driven by the identification of real needs, through the active participation (ideas, comments and engagement) of Members.

After the first successful months of the LapTime Club activity, now it is up to you: we would like to hear your opinions and suggestions to enrich your experience. The goal is to gain a better understating of the general perception of the LapTime Club project while trying to draw its future evolution scenarios.

Either you are or not a Member of the community, we invite you to take a short survey, that will take about 5 minutes to complete and can be accessed at the following links until 1st March 2015.

Are you ready to come on board and become the driving force of the project’s future?

* H. W. Chesbrough (2003), Open Innovation: The new imperative for creating and profiting from technology, Harvard Business School Press, Boston.