Tag Archives: Open Innovation Community

Does the Future Belong to Connected Cars?

[Connected car is] the presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car.

Taking into account this definition*, a big question remains: does the future of Automotive really belong to Connected Cars?

New technologies for a new paradigm

Before moving forward, it is important to know the main kinds of systems that can be connected through modular and/or embedded solutions. According to autoconnectedcar.com* these are:

  • music/audio, podcasts, Internet radio via various devices such as smartphone or Internet-enabled tablet;
  • navigation (either through a smartphone/iPhone application or through a built-in GPS navigation system);
  • automotive system diagnosis (oil pressure, OB-II computer system information for service, engine diagnostics, …);
  • bluetooth;
  • road side assistance;.
  • voice commands and hands-free controls;
  • contextual help/offers;
  • parking apps;
  • automobile diagnostics;
  • other services like steering for parking, engine-style-controls and other ADAS features;
  • 4G Wi-Fi hotspots.

SEE ALSO: Biometrics, Wearable Technologies and Motorsport

Which are the main pros of connected cars?

Besides cyber security issues, connectivity applied to the Automotive sector – both with the external world and inside the car – offers a wide range of benefits, for each of the stakeholders involved**.

  • Safer drivingvia ADAS (advanced driver assistance systems) and V2V (vehicle-to-vehicle) communication;
  • Green driving: through big data solutions and V2I (vehicle-to-infrastructure) interactions;
  • Entertainment/infotainment: by supporting different devices like smartphones, tablets, sensors, cameras, on-board diagnostics and automated driver assistance systems.

Conclusions

Undoubtedly, there are many benefits of connectivity**. We are not (just) talking about the possibility to buy food through in-car ordering dynamics***, but we are studying this solution from a higher and looking-forward perspective:

Any sensory data collected by a connected vehicle will be fused, analyzed and presented to a driver on the fly, alerting him to take a necessary action.

Will worldwide consumers be ready to use this innovation on a daily basis in the near future? If so, which other connected solutions may be put in place through new technologies, like Internet of Things? Participate now in the following LapTime Club community’s challenges:

* autoconnectedcar.com, Definition of Connected Car – What is the connected car? Defined
** eetimes.com, Topic Teardown: Connected Cars' Pros & Cons
*** pcmag.com, Pizza Hut, Visa Experimenting With In-Car Ordering

LapTime Club celebrates its First 100 Innovative Ideas

100_ideas_new_ideas

10 challenges and 100 ideas posted. If you believe in number symbolism this is a really good match.

On 12th April the LapTime Club Community achieved the important milestone of 100 innovative ideas posted, thanks to the enthusiasm and the active participation of the members who believed in the power of Open Innovation.

This important result dialogues with some of the comments that came up from LapTime Club Survey lunched at the beginning of this year.

One among all, if you remember, was:

Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

SEE ALSO: Laptime Club: taking care of your feedback to optimize the digital experience

Where we are today

Since January 2014, the LapTime Club Community has seen a steady growth of ideas linked to the 10 challenges launched, as shown in the following graph:

100_ideas_Magneti_Marelli

The challenge that generated the highest number of ideas among LapTime Community members is:

“How could WinTAX improve team collaboration?”

This challenge has a total amount of 23 ideas and can also rely on the highest numbers of total comments (80) and votes up (162) for the ideas posted. These numbers show the LapTime Community members’ interest in themes like “collaboration” and “co-creation”, which are also the two main objectives of the community itself, and in WinTAX telemetry software, one of the core products by Magneti Marelli Motorsport.

A brief look at the following graph shows in details the LapTime Community participation on each challenge:

100_ideas_Magneti_Marelli_1

Where we want to go

Regarding this result, we’d like to think about the 100 ideas not only as an important milestone for the overall LapTime Club project, but as a starting point for community conversations resulting in more breakthrough suggestions and disruptive ideas. That’s because someone said:


“Challenges give us wonderful experiences so never stop, swing hard.”

(K.Bansal)

Thanks to our LapTime Community members for helping us achieving our first 100 ideas together. Stay on track and never stop innovating!

Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

After the final selection of LapTime Club 2014 Cristian Cascetta was the author of the second winning idea.

SEE ALSO: Innovation chat with Alessandro, one of the 2014 LapTime Club Winners

He thought to embed a knowledge management system in WinTAX to open up all this knowledge and make it available to decision makers using Search Technologies.

Being an innovator means to have an idea that can make the state of the art of something easier and more understandable for others. By the way, to simplify a process and to make the urgency hidden in it clear for people can be a great challenge, but Cristian made it thanks to his active and enthusiastic contribution to the community. He had the opportunity to share his own idea with other innovation enthusiasts like him, improving and shaping his initial proposal thanks to community comments and reviews, becoming also a Top Innovator for his high level of engagement with the community itself.

Cristian-Cascetta-Magneti-Marelli-LapTime-Club

Discover more about Cristian’s experience and suggestions through the following interview.

HELLO CRISTIAN, LAST YEAR LAPTIME CLUB APPRECIATED YOUR LEVEL OF ENGAGEMENT AND THE INNOVATIVENESS OF YOUR SUGGESTIONS BY ANNOUNCING YOU ONE OF THE LAPTIME CLUB 2014 WINNERS. WOULD YOU TELL US ABOUT HOW YOU ARE DEVELOPING YOUR WINNING IDEA AND HOW MAGNETI MARELLI IS SUPPORTING YOU IN THE IMPLEMENTATION PROCESS?

It’s a dialogue. We are bridging Magneti Marelli’s world of ultraprecise data analysis and high accuracy manufacturing  with the quite fuzzy world of information retrieval, unstructured documents and natural language processing. We share the final goal of leveraging sense making of data to empower decision making.  In the last three months we analyzed together potential innovation directions and now we are defining a first minimum viable product or maybe – hopefully! – a first killer application.

I’m bringing in my expertise in information retrieval and document systems analysis and I’m getting back from Magneti Marelli precious insights into motorsport needs and requisites. It’s a bit cliché, but in these months I experienced in first person how much motorsport forces you to confront with extreme operating conditions and incredibly fast paced processes. It’s so inspiring that it helped me to re-frame other ideas I’m working on in my more “traditional” domain, finding at least two or three interesting innovation directions.

COULD YOU TELL US WHAT IS YOUR TYPICAL APPROACH TO THE INNOVATION PROCESS? 

It’s all based on observation and listening to people. I try to put on the anthropologist hat and get rid of prejudice, looking at things with a fresh eye. It’s a great humility exercise, you don’t have to be scared of looking sometimes terribly naive or to ask too simple questions, and if people think at you like a sort of strange version of Lieutenant Columbo, who matters?

DO YOU HAVE YOUR OWN WAY OF CREATIVE PROBLEM SOLVING?

 No, in fact I try to avoid to embrace too familiar paths. Obviously like everyone I have my own comforting rituals, spaces, objects and practices helping me to put myself in a mixed feeling of relax and enthusiasm to attack a new challenge.

 Usually I start reading very much, not necessarily staying on topic, sometimes also freely divagating, but trying to keep alive a present feeling of the problem I’m confronted with. It helps me to make fresh connections and find alternative paths to my problem.

TELL US ABOUT 3 KINDS OF PEOPLE YOU PREFER TO WORK WITH.

1-Technicians. 2-Technicians. 3-Technicians!

When you are engaged in new projects or you are trying to innovate, you have the chance to meet a wide range of professionals. Many of them, designers, marketing guys, entrepreneurs have a positive attitude in expressing creative ideas, no matter how crazy these ideas are.

Technicians are often in a more reserved attitude. Sometimes they’re scared of not being clear, or of expressing their ideas in a too technical language, sometimes it’s a matter of fear of not doing your job if you’re too creative. I like to talk with technicians and push them to force the boundaries. And every time I find so much unexpressed value in those conversations, a real gold mine!

WHAT ARE THE 3 FUNDAMENTAL THINGS THAT YOU ALWAYS PUT IN YOUR ‘INNOVATION TOOLKIT’?

The first is abstract thinking. I’m very influenced by my history of technology and philosophy of technology education background. Abstract thinking helps you to keep thing in motion instead of rushing into the first – often biased and sub-optimal – working solution. Philosophy of technology forces you to search for deep structures in socio-technological systems, these structures help you to go beyond the barriers of hyper specialistic, often fragmented, engineering domains.

The second fundamental tool for me is cross-industry innovation. It’s like: “Ok, I’ve this technical problem, no matter if it’s not so relevant or instead it’s a core problem for this current project. Let me start by searching for an industry where the solution of this problem is a matter of life or death.” It’s always very inspiring and if you stumble twice on the same industry for different problems related to your project, then it’s very likely you’ve found one of those deep structures I mentioned above. Or, even better, you’ve found a new potential market for your idea!

Thirdly, I’m very interested in innovation methodologies. I really appreciate Triz the Russian “theory of inventive problem solving“, but I’m not strictly influenced by a specific methodology, instead I cherry-pick from different approaches depending on the current problem. What I like in innovation methodologies is that they help you not to overestimate the importance of intuition and creativity and to focus instead on the innovation process. When you work with or you meet creative, innovation-driven, interesting people – I’ve the chance of being in this happy situation – you can be overwhelmed by creative ideas. Innovation methodologies help you to channel all this energy.

COULD YOU GIVE 3 SUGGESTIONS FOR STARTUPPERS, INNOVATIVE THINKERS AND FOR ALL THE LAPTIME CLUB MEMBERS?

Three are too many! I don’t have three suggestions. What I can say is that I rarely found such open-minded and true innovation driven attitude as with Magneti Marelli guys. When I started to follow LapTime Club community I was a bit anxious of proposing ideas in such a selective and exclusive domain as professional motorsport. What I feel now that I had the opportunity of discussing by person about my idea is that total outsiders like me are not only welcome, but they can bring in real value from other industries and experiences.

So, my advice is to accept the challenge and propose your idea. Sure, Magneti Marelli tech guys are very demanding and challenging, but what you’d expect? It’s motorsport, after all!

Cristian-Cascetta-Magneti-Marelli-LapTime-Club-Idea-2014

Thank you Cristian for sharing with us your experience and continue to enrich the LapTime Club community with your ideas!

Innovation Chat with Alessandro, one of the 2014 LapTime Club Winners

As one of the winners of the first phase of the LapTime Club project, Alessandro proposed a breakthrough idea about integrating data collection with the Google Glass technology.

SEE ALSO: Alessandro Sarcina: my Laptime Club idea? Integrating Google Glass and Data Collection

Like any innovator, he has the ability to truly think outside of imposed boundaries and deliver creative solutions to different kinds of problems. Recently he has participated in the Intel hackathon dedicated to Internet of Things (IoT) and together with his team won the first prize, proposing an innovative solution to a common everyday issue.

Innovation often comes from having a wide-ranging vision and unconventional approach. It seems to be linked less with the expertise and more with how one’s mind can think about details while still focusing on the bigger picture and with the ability to put together a wild idea and the reality.

Discover through the following interview more about Alessandro’s recent project, his approach to innovation and his method for creative problem solving:

HELLO ALESSANDRO, IN CONNECTION WITH YOUR RECENT VICTORY OF THE INTEL HACKATHON, WHAT DO YOU THINK ABOUT THE FUTURE OF INTERNET OF THINGS AND ITS APPLICABILITY IN DIFFERENT INDUSTRIES? 

I’ve been hearing of IoT for many years, mainly in the academic environment. Nowadays the technology is offering attractive solutions to many issues related to this topic, however there are still many relevant questions that remain open, such as security, energy consumption and communication standards. The ambition to connect multiple objects to the Internet must surely lead us to rethink the way we live and interact with the outside world, managing increasing number of available information.

What personally fascinate me about this area are the infinite potential implementation possibilities and the ubiquity of the issue. As a matter of fact, it could really revolutionize everyday life but especially bring significant contributions into business areas that could benefit in terms of efficiency and cost reduction of some business processes.

COULD YOU TELL US WHAT IS YOUR TYPICAL APPROACH TO THE INNOVATION PROCESS? 

In this last experience, the innovative process started from the creation of the group and from the passion for the topic. Immediately after we decided to begin with daily needs and look for solutions to everyday problems. One of these was our project Trashly – a solution to the garbage and recycling collection of household waste.

Trashly 3

Trashly is a system that is activated as soon as the user approaches the recycling bins, a photo of the object to be recycled is taken and a third-party cloud service identifies the content of the image. At this point the system, on the basis of the information received, determines the type of object to recycle and opens the correct bin.

Once the problem is identified, you can design the solution starting from the expertise of each team member, the tools available and especially considering the time constraints. The final approach is to be evaluated in front of the real problem and its criticalities. The most important thing should be changing the perspective from “I stop here because I don’t know how to proceed” to “Let’s see how we can move forward”.

DO YOU HAVE YOUR OWN WAY OF CREATIVE PROBLEM SOLVING?

I don’t think it’s a personal approach, I believe however, that it is necessary to have your mind open in order to solve problems by using less conventional tools and methods.

TELL US ABOUT 3 KINDS OF PEOPLE YOU PREFER TO WORK WITH.

In this kind of projects it is preferable to work with people who have great technical skills, but also knowledge of different fields and industries. It is always important to have a motivated team.

WHAT ARE THE 3 FUNDAMENTAL THINGS THAT YOU ALWAYS PUT IN YOUR ‘INNOVATION TOOLKIT’?

There are three things that are absolutely intangible. The first and most important one is passion. There should be also curiosity and desire to learn, and finally the excitement and adrenaline of doing something new.

WHAT ARE YOUR NEXT PROJECTS LINKED TO THE INNOVATION?

We will see…:)

THANK YOU ALESSANDRO FOR SHARING WITH US YOUR EXPERIENCE; SEE YOU SOON IN LAPTIME CLUB!

LapTime Club: taking care of your feedback to optimize the Digital Experience

Cattura

As the majority of you already know, on the 1st of March the LapTime Club survey has been officially closed. The survey has been launched at the beginning of February to collect your best opinions and suggestions in order to gain a better understating of the general perception of the project, while trying to draw its future evolution scenarios.

SEE ALSO: The Challenge of Building User-Centered Open Innovation Projects

The survey has been taken both by LapTime Club Members (77%) and Non-Members (23%), and it contains interesting feedback from passionate people all around the world.

So, which are the main findings, and how to optimize the project accordingly?

The analysis

LapTime Club as an innovative Motorsport social community

For the majority of respondents, the participation to an Open Innovation project like LapTime Club represents something completely new.

“I think it’s amazing to get the opportunity to create new ideas that could shape data acquisition software development.”

“Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

The project’s pros and “social soul”…

The possibilities to directly interact with other Members and with Magneti Marelli Tech Experts are the two most appreciated dimensions. Innovative topics like connected cars, wearable products and simulation are being considered interesting for the future challenges.

The “social soul” of the project is underlined mainly by the following facts:

  • The types of channels leveraged by people to get in touch with LapTime Club are mainly friends/colleagues buzz (41%) and online platforms (like LinkedIn and Magneti Marelli website, 33%).
  • Nearly 52% of LapTime Club Members have shared the information about the project with their friends and colleagues.
… and its main challenges

On the other side, richer contents (like videos, interactive documentation, etc.) and a more consistent digital narration of the project’s “lifecycle” constitute two of the main challenges to spread the word about LapTime Club in a more effective and viral way.

Thank you

User-generated feedback is fundamental to better design any Open Innovation project.

By the way, we would really like to thank you all for the deep passion in sharing great suggestions. Each of them will be taken into consideration in the near future, to optimize the LapTime Club overall digital experience. In the meanwhile, keep on following, publishing your tech ideas and actively participating in the Magneti Marelli social innovation community!

20 worldwide tech ideas to radically change the future of Automotive

The first round of the LapTime Club project has been concluded: thanks to your engagement (likes, votes and comments) the top 20 ideas have been finally selected.

Until now, nearly 90 ideas from all around the world, together with more than 270 comments have been posted in the LapTime Club community, while its members have voted more than 580 times. The number of registered users has already exceeded 500 members.

SEE ALSO: How to evaluate a great Motorsport idea?

Here below you can have a look at the most appreciated ideas and their authors. Go to the LapTime Club community to find out more about each one!

newwins

Congratulations and many thanks to the Innovators for their creativity and active participation. In a few days, a committee of Magneti Marelli experts will choose the final winners among the top 20 ideas published; they will be officially announced the 9th November, online and during Valencia Moto GP.

Are you ready to find out who will win the final innovation challenge? Stay tuned and visit LapTime Club for more information!

How to evaluate a great Motorsport idea?

In the Motorsport world, the ability to constantly keep on creating and innovating becomes a strategical, fundamental and must-have skill. Fresh and great ideas are the real engine of the whole industry, as they let obtain better performance while taking costs and risks under control.

Coherently with new paradigms about the decrease of inaccessible “boundaries” among companies and their networks of stakeholders, an important trend is focused on the vision that – nowadays - the sources of innovation knowledge are widely distributed in the economy.

SEE ALSO: What open innovation means, and why Magneti Marelli Motorsport trusts in the power of connections

WHICH METHODOLOGIES FOR EVALUATING MOTORSPORT’S MOST BRILLIANT IDEAS?

No matter what a Motorsport idea is about, a central question remains: how to evaluate a great idea inside the Motorsport industry? Is it “just” a question of its capability to increase product/process effectiveness and efficiency?

As a matter of fact time is running, and the first stream of the LapTime Club is quickly going to an end. In order to evaluate the best ideas generated by the community, the selected committee designed a methodology able to assess both the impact of the idea for the company and the whole market, and its complexity to be developed.

In the next days, the team of selected experts will take the top 20 ideas published by LapTime Club members into account, choosing the final winners. They will be announced on 9th November 2014 in Valencia (Spain) and online: did you participate to the different challenges? If so, do you think your idea is innovative enough to be awarded? Keep in touch, and see you in the community!

* H. Chesbrough & M. Bogers (2014), Explicating Open Innovation: Clarifying an Emerging Paradigm for Understanding Innovation; in H. W. Chesbrough, W. Vanhaverbeke and J. West, (eds.) New Frontiers in Open Innovation, Oxford University Press

What Open Innovation means, and why Magneti Marelli Motorsport trusts In the Power of Connections

Nowadays, ‘open innovation’ is one of the hottest and most diffused keywords, strictly linked to (and fueled by) the social web revolution.

But in fact, what does this term mean? If applied to the economical field, open innovation is based on the idea that in a technological and people-driven world where knowledge is shared in a fast and worldwide way, organizations can’t follow anymore a ‘close innovation’ approach counting just on their own assets. On the contrary, companies must trust in collective intelligence, through the direct engagement of customers, supporters and brand advocates.

SEE ALSO: How Internet of Things will save the (Motorsport) world

The final outcomes? Lots of product, service and process innovations have been recently designed and shared by effectively leveraging user-generated ideas.

SAY HELLO TO THE LAPTIME CLUB!

This strong commitment in heterogeneous and shared contributions ‘pushed’ Magneti Marelli Motorsport to launch the LapTime Club, the first motorsport’s innovation community specifically thought to fuel members’ ideas about telemetry, electronic and electromagnetic systems.

Magneti Marelli Motorsport LapTime Club

This online innovation laboratory about race engineering warmly welcome every technical specialist, field expert and motorsport technology enthusiast in order to develop efficient ideas, products and services for the racing world, as well as providing new suggestions for alternative and innovative uses of existing technologies through a score & badge system.

Join & register to the LapTime Club now, become a Top Innovator and get awarded!

Magneti Marelli Motorsport LapTime Club now opening: watch the video

Readers, fans, followers, passionates,

After a few months of testing and thanks to our beta members’ very precious help, Magneti Marelli Motorsport is ready and proud to officially launch the LapTime Club worldwide.

This new and innovative motorsport community is designed and thought to leverage open innovation dynamics by fueling members’ ideas about telemetry, electronic and electromagnetic systems, with a specific focus on data and performance analytics. 

SEE ALSO: Magneti Marelli “Hackathon” at 2014 Motor Show: the Polytechnic University of Milan won the award for the best project

Below and on Magneti Marelli’s YouTube corporate channel you can watch the official presentation video.

Inside the motorsport community, new challenges about specific topics related to telemetry, electromagnetic and electronic systems will be periodically launched. Every innovation specialist, field expert and motorsport technology enthusiast is warmly invited to register and propose new ideas, sharing them with other LapTime Club’s community members.

More specifically, ideas can be discussed on the board and each member of the community will have the chance to take an active part commenting and voting to support them. By sharing expertise and opinions, people can help the most appreciated ideas to grow and become real projects!

Every contribution will be evaluated through a score & badge system, and a Magneti Marelli panel will reward both the ideas that receive the most votes from the community’s users and the members who have contributed in a significant way to the final success of this social innovation project.

The best ideas about telemetry, electromagnetic and electronic systems will be evaluated to become real technological projects.

Join the race innovation, start enjoying the LapTime Club: register, fuel your expertise and get great awards!