Tag Archives: Magneti Marelli

Do you want to be our Guest at the F1 Grand Prix in Monza?

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One of the most anticipated events of the year is coming, the Italian Formula One GP in Monza, one of the tracks that made the history of the Motorsport.

Get the chance to join us at the Magneti Marelli Hospitality, take the challenge we prepared for you dedicated to lighting technologies. If you’ll be a Smart Innovator, you’ll be our Guest at the Formula One GP.

How does it work?

Join the LapTime Club Community and submit your idea. The users who will submit the five best ideas will be invited to expose them at the Magneti Marelli Hospitality in Monza Circuit on Friday, 4th September. Save the date!

We will offer to five selected users a whole day with Magneti Marelli. Would you like to attend the Formula One practice session, a workshop with our engineers, a pit walk and expose your idea publicly in front of motorsport and tech fans, that will attend Monza GP?

As in an elevator pitch, you will have five minutes to present your idea and to try to convince the fans and the expert panel of experts.

And there’s more:  one of the five finalists will receive two tribune seat tickets for the race day, on Sunday, 6th September!

Take the challenge now!

So, will you be innovative enough to compete for this Motorsport premium experience? Register to the LapTime Club Community and take this challenge now!

LapTime Club celebrates its first 1000 members

Time flies! Just one year ago we were officially launching the LapTime Club Community designed to generate disruptive ideas about Motorsport world. Thanks to the contribution of all the community members, LapTime Club is growing month after month and today we are celebrating a special happening: the community has reached the number of 1000 innovation enthusiasts. The community members come from all around the world and believe in the power of open collaboration, because as Mr. Deward said:

“Minds are like parachutes; they work best when open”

Nowadays, numerous breakthrough innovations have improved our lives in significant and profound ways. It is important to remember however, that these developments often started with a basic idea, which provided an initial framework for additional innovations and improvements. This was also the original idea behind the LapTime Club Community that became in time a reference community for people who are passionate about Motorsport. 

“Innovation distinguishes between a leader and a follower” (S.Jobs)

Who did say that only professionals can innovate? Innovation isn’t just for professionals anymore: passionate amateurs, thanks to their creative approach and to the new tools, are creating products and paradigms that companies alone couldn’t. It’s a kind of bottom-up innovation process that can be seen in the most fascinating, futuristic projects emerging today. It simply starts with being open and alert to what’s going on around you right now. Joi Ito, influential thinker, speaker, and seed investor driving the international development of the Internet, gives a suggestion about this issue in his TED Talk: 

“Don’t be a futurist, he suggests: be a now-ist”

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Creativity and enthusiasm are the two main ingredients of the LapTime Club project, an online meeting point where people spontaneously make themselves available for sharing ideas and insights about how to improve the Motorsport world thanks to their knowledge and experience. According to Steve Jobs: 

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while”shutterstock_229031989

best_ideaToday the LapTime Club Community has reached an important milestone of 1000 members, considering it not only an important goal but also, above all, a new starting point for reaching always greater results. Keep on innovating with other members of the LapTime Club Community and don’t forget that:

“The impossible is often the untried” (J. Goodwin)

 

4 Transformative Trends towards the Automotive Industry 4.0

The recent advent of new, disruptive technologies has completely revolutionized and reshaped the way things are made in the manufacturing sector, thus including the Automotive industry.

According to different worldwide studies, executive papers* and research analysis**, we are entering a new business era, called “Industry 4.0″ (especially in Europe) and/or “Industrial Internet” (GE‘s term).

[...] These labels reflect a basket of new digitally-enabled technologies that include advances in production equipment (including 3-D printing, robotics, and adaptive CNC mills), smart finished products (such as connected cars and others using the Internet of Things), and data tools and analytics accross value chain.

The term “Industry 4.0″ is due to the fact that – according to many – it is the fourth industrial revolution after the steam engine, the conveyor belt, and the first phase of IT and automation technology. But how to focus and “adapt” the Industry 4.0 framework on the Automotive world?

Key drivers of Industry 4.0

Behind the “Industry 4.0″ new paradigm, it is possibile to map at least four mega trends that act as game changers, while finding possible application also for the Automotive sector:

  • Big Data: the huge amount of data available to decision makers and tech/business professionals needs to be collected with the right tools and approaches, in order to be transformed in actionable insight and valuable informationLapTime Club 2014 Innovators Cristian Cascetta and Alessandro Sarcina suggested disruptive ideas linked to the right usage and visualization of motorsport data during decision making processes. Curious about them? Read their interviews here (Cristian) and here (Alessandro).
  • Advanced Analytics: someone talks also about analytics 3.0. Regardless the naming, data analysis becomes fundamental to optimize processes while increasing their effectiveness and/or efficiency. Just think about Magneti Marelli WinTAX telemetry software, in the top ranking of PC applications for data acquisition and analysis in Motorsport competitions.
  • Human-machine interfaces: technologies like augmented reality (QR codes, …) open a wide range of opportunity to let people live and feel as if they were sat next to Motorsport drivers and champions, during a race.
  • Digital-to-physical transfer: 3D-printings, laser cuts and other solutions related to digital fabrication let enlarge the traditional R&D internal boundaries, by opening and “democratizing” innovation processes. For example, the hackathon organized during the Motorshow 2014 in Bologna involved university talents, with the possibility of carrying out training experience at the Company. The core point was the context of “Innovaction” with declination of the “New roads for innovation” concept and the Hackathon event on 10th December 2014. As result, The jury of experts appreciated the original approach in the design of the physical part of the dashboard and the combination of graphics, design and software.

No fear! Embrace the New Open Era

Believe it or not, the Automotive sector will be strongly reshaped by the above-mentioned new trends and technologies.

Are you ready for digital disruption? If so, join the LapTime Club and start change the Motorsport world with us. Lots of innovative challenges are waiting for your contribution: see you online! #LapTimeClub

* McKinsey, Digitizing the Value Chain
** McKinsey, Manufacturing's Next Act

A Technical Analysis of 2015 24 Heures du Mans (WEC)

24 Heures du Mans is the third FIA WEC (World Endurance Championship) challenge, and the world’s oldest active sports car race in endurance racing. It takes place inside the Circuit de La Sarthe (France). The high-speed route is 13,629 metres long, and racing car needs on average 400 laps to fully complete it.

WEC Categories

World Endurance Championship is characterized by two main categories:

  • LMP1, dedicated to car makers;
  • LMP2, dedicated to indipendent teams or to engine makers/dealers. This second category can also be split in two sub-categories - Le Mans Prototype 1 Hybrid and Le Mans Prototype 1.

24 Heures du Mans performance and reliability analysis

#1 GEAR SHIFTS ON RACE DISTANCE

The number of gear shifts is very high (20,000), because of the car race long-lasting duration. Most used gears are the 5th (37% of total time) and the 6th (24%).

#2 FUEL REQUIRED FOR A RACE

Firstly, the race requires 1075 kg of fuel to be completed. Pit stops number is generally between 24 and 32, in coherence with the selected tires strategy.

 #3 ENERGY HARVESTED

During 24 Heures Le Mans it is possible to recover:

  • up to 2,218 kJ through braking;
  • 5,300 kJ through MGU-H.

ERS performance on LMP1 racing cars is fundamental, as combustion engine gives just 500-600 HP (out of 900-1,200 HP). Generally speaking, Power Unit performance and reliability becomes really important to keep a good performance during the entire challenge.

Infotainment in Motorsport: Don’t Miss LapTime Club Social Logbook

Infotainment is a specific type of content, media or other material that combines educational/useful information with entertainment dynamics. Which innovative solutions and best practices related to infotainment but useful for the Motorsport industry could you imagine?

Here’s just a snapshot of the challenge “What about Introducing Infotainment to the Motorsport Industry?” published on Magneti Marelli LapTime Club.

As a matter of fact, when focusing on the Motorsport and Automotive industry the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience.  Its main benefits are related to the enrichment the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers.

SEE ALSO: Rethinking Infotainment in Motorsport and Automotive: Big Deal or (Still) Big Challenge? 

The LapTime Club challenge focused on Infotainment spurred conversations and buzz in terms of new and interesting ideas, among the community members.

Once it was live, the first contributor suggested to design and implement a communication project: a social contest where LapTime members could produce photos of short videos (5 seconds long). They should try to capture unexpected images of things related to the Motorsport world and meaningful from a human point of view: beautiful takes of circuits (of scenic or romantic value), special actions in the pit stop, behind the scenes moments, celebrations, technical/mechanical exploits, etc. 

Also Alessandro Sarcina – one of 2014 LapTime Club winners – contributed to the challenge by suggesting a reading from Tech Crunch: “How Connected Cars Have Established A New Ecosystem Powered By IoT”.

SEE ALSO: Innovation Chat with Alessandro, One of 2014 LapTime Club Winners

A few hours ago, a third LapTime Club member – a Pilot! – bring his expertise by advising to develop a variety of devices, with affordable price and through interconnected systems such as GPS and Gmeter. You can read his full idea here.

Infotainment matters: take the challenge to become a Race Innovator!

Thanks to our LapTime Community for sharing interesting starting points about possible connection between Infotainment, Automotive and Motorsport!

Now, it’s up to you: take the challenge and start posting your suggestions and ideas. Keep innovating and stay tuned on LapTime Club!

Auto Shanghai 2015 Unveils New Roads to Automotive Innovation

China is the largest and the most rapidly growing automotive market in the world: over 23 million units sold in 2014 (+8% in comparison with 2013). In this scenario, Magneti Marelli marks a continuous growth trend with a turnover of 409.8 million euros in 2014 – compared to 378 million euros in 2013 and 287.4 million euros in 2012.

The sixteenth edition of Auto Shanghai opened its doors from 22nd to 29th April, in the new headquarters of the National Center for Exhibition and Convention. A great occasion to show the latest solutions in the field of sustainable mobility, connectivity and technological transfer – from racing to production cars.

More specifically:

  • Many innovations regarding the lighting section, where the most significant news of Automotive Lighting have been presented: the laser full beam module adopted on the new Audi R8, the full-LED Matrix Beam module adopted by Mercedes Benz and the Full LED intelligent projector developed with Audi for the Audi TT3, MY 2015, awarded the “Red Dot Best of the Best 2015″ for high design quality. The contribution in terms of eco-sustainability is underlined by the LED E-Light low beam – recognized by the EU as “Eco-Innovation“. Magneti Marelli Automotive Lighting also presented the electronic control systems (ECU for the management of the full-LED headlight) and the body computers.
  • Two multimedia totems introduce the area dedicated to the infotainment and telematics systems. The first represents the operation of the infotainment system with Genivi compliant software on automotive hardware in a Linux environment, while the second explains the operation of the telematic box with all the potential features that allow you to enable additional services related to connectivity.
  • A large exhibition space has been dedicated to powertrain technologies with a spotlight on the direct-injection GDI (Gasoline Direct Injection) systems, the hydraulic actuators for the dual clutch gearbox and the hybrid-electric modules (power inverter and battery management system) with solutions of low voltage power with less than 16 kw, extremely flexible and easily applicable to internal combustion engines. The 48 Volts PERF.E.T (Performing and Efficient Transmission) hybrid system, also represents the ideal synthesis of the technology transfer process between the “racing” world and the “road”.
  • The sporting nature of Magneti Marelli is presented in the Motorsport section, where technologies adopted in the most famous world championships are exposed. Among these, hydraulic actuators for gearbox and clutch, high pressure direct-injection GDI systems, electronic control units, Wi-Fi telemetry with high-definition camera and energy storage systems such as the 90 kW KERS (Kinetic Energy Recovery System) and the 60kW HERS basins (Heat Energy Recovery System).
  • The presence of Magneti Marelli at Auto Shanghai 2015 is completed with the technologies adopted from the sections of Suspension System (focusing on composite materials), Shock Absorber (Lifter, an axle lifter for sports cars that makes it possible to overcome obstacles such as bumps or ramps without bumping the spoiler against the ground), Exhaust System (printed silencers with variable cross-sections and catalytic converters for naturally aspirated engines and turbo) and Magneti Marelli Checkstar that presents in the stand the aftermarket activities of Magneti Marelli in China with the new visual identity.

Besides these new solutions and product innovations, Auto Shanghai is also marking the beginning of a new development in Magneti Marelli social media activities at a global level. From Weibo to WeChat, through YouKu and Iquyi; also LapTime Club will be delivered in the Chinese version in a few months. In the meanwhile, Chinese users could use the related QR code to leave their name and email address in order to be notified once the project will be online.

What about you? Not a LapTime Club member yet? Do not miss the chance to register to the community and start co-innovate the Automotive and Motorsport world!

LapTime Club celebrates its First 100 Innovative Ideas

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10 challenges and 100 ideas posted. If you believe in number symbolism this is a really good match.

On 12th April the LapTime Club Community achieved the important milestone of 100 innovative ideas posted, thanks to the enthusiasm and the active participation of the members who believed in the power of Open Innovation.

This important result dialogues with some of the comments that came up from LapTime Club Survey lunched at the beginning of this year.

One among all, if you remember, was:

Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

SEE ALSO: Laptime Club: taking care of your feedback to optimize the digital experience

Where we are today

Since January 2014, the LapTime Club Community has seen a steady growth of ideas linked to the 10 challenges launched, as shown in the following graph:

100_ideas_Magneti_Marelli

The challenge that generated the highest number of ideas among LapTime Community members is:

“How could WinTAX improve team collaboration?”

This challenge has a total amount of 23 ideas and can also rely on the highest numbers of total comments (80) and votes up (162) for the ideas posted. These numbers show the LapTime Community members’ interest in themes like “collaboration” and “co-creation”, which are also the two main objectives of the community itself, and in WinTAX telemetry software, one of the core products by Magneti Marelli Motorsport.

A brief look at the following graph shows in details the LapTime Community participation on each challenge:

100_ideas_Magneti_Marelli_1

Where we want to go

Regarding this result, we’d like to think about the 100 ideas not only as an important milestone for the overall LapTime Club project, but as a starting point for community conversations resulting in more breakthrough suggestions and disruptive ideas. That’s because someone said:


“Challenges give us wonderful experiences so never stop, swing hard.”

(K.Bansal)

Thanks to our LapTime Community members for helping us achieving our first 100 ideas together. Stay on track and never stop innovating!

Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

After the final selection of LapTime Club 2014 Cristian Cascetta was the author of the second winning idea.

SEE ALSO: Innovation chat with Alessandro, one of the 2014 LapTime Club Winners

He thought to embed a knowledge management system in WinTAX to open up all this knowledge and make it available to decision makers using Search Technologies.

Being an innovator means to have an idea that can make the state of the art of something easier and more understandable for others. By the way, to simplify a process and to make the urgency hidden in it clear for people can be a great challenge, but Cristian made it thanks to his active and enthusiastic contribution to the community. He had the opportunity to share his own idea with other innovation enthusiasts like him, improving and shaping his initial proposal thanks to community comments and reviews, becoming also a Top Innovator for his high level of engagement with the community itself.

Cristian-Cascetta-Magneti-Marelli-LapTime-Club

Discover more about Cristian’s experience and suggestions through the following interview.

HELLO CRISTIAN, LAST YEAR LAPTIME CLUB APPRECIATED YOUR LEVEL OF ENGAGEMENT AND THE INNOVATIVENESS OF YOUR SUGGESTIONS BY ANNOUNCING YOU ONE OF THE LAPTIME CLUB 2014 WINNERS. WOULD YOU TELL US ABOUT HOW YOU ARE DEVELOPING YOUR WINNING IDEA AND HOW MAGNETI MARELLI IS SUPPORTING YOU IN THE IMPLEMENTATION PROCESS?

It’s a dialogue. We are bridging Magneti Marelli’s world of ultraprecise data analysis and high accuracy manufacturing  with the quite fuzzy world of information retrieval, unstructured documents and natural language processing. We share the final goal of leveraging sense making of data to empower decision making.  In the last three months we analyzed together potential innovation directions and now we are defining a first minimum viable product or maybe – hopefully! – a first killer application.

I’m bringing in my expertise in information retrieval and document systems analysis and I’m getting back from Magneti Marelli precious insights into motorsport needs and requisites. It’s a bit cliché, but in these months I experienced in first person how much motorsport forces you to confront with extreme operating conditions and incredibly fast paced processes. It’s so inspiring that it helped me to re-frame other ideas I’m working on in my more “traditional” domain, finding at least two or three interesting innovation directions.

COULD YOU TELL US WHAT IS YOUR TYPICAL APPROACH TO THE INNOVATION PROCESS? 

It’s all based on observation and listening to people. I try to put on the anthropologist hat and get rid of prejudice, looking at things with a fresh eye. It’s a great humility exercise, you don’t have to be scared of looking sometimes terribly naive or to ask too simple questions, and if people think at you like a sort of strange version of Lieutenant Columbo, who matters?

DO YOU HAVE YOUR OWN WAY OF CREATIVE PROBLEM SOLVING?

 No, in fact I try to avoid to embrace too familiar paths. Obviously like everyone I have my own comforting rituals, spaces, objects and practices helping me to put myself in a mixed feeling of relax and enthusiasm to attack a new challenge.

 Usually I start reading very much, not necessarily staying on topic, sometimes also freely divagating, but trying to keep alive a present feeling of the problem I’m confronted with. It helps me to make fresh connections and find alternative paths to my problem.

TELL US ABOUT 3 KINDS OF PEOPLE YOU PREFER TO WORK WITH.

1-Technicians. 2-Technicians. 3-Technicians!

When you are engaged in new projects or you are trying to innovate, you have the chance to meet a wide range of professionals. Many of them, designers, marketing guys, entrepreneurs have a positive attitude in expressing creative ideas, no matter how crazy these ideas are.

Technicians are often in a more reserved attitude. Sometimes they’re scared of not being clear, or of expressing their ideas in a too technical language, sometimes it’s a matter of fear of not doing your job if you’re too creative. I like to talk with technicians and push them to force the boundaries. And every time I find so much unexpressed value in those conversations, a real gold mine!

WHAT ARE THE 3 FUNDAMENTAL THINGS THAT YOU ALWAYS PUT IN YOUR ‘INNOVATION TOOLKIT’?

The first is abstract thinking. I’m very influenced by my history of technology and philosophy of technology education background. Abstract thinking helps you to keep thing in motion instead of rushing into the first – often biased and sub-optimal – working solution. Philosophy of technology forces you to search for deep structures in socio-technological systems, these structures help you to go beyond the barriers of hyper specialistic, often fragmented, engineering domains.

The second fundamental tool for me is cross-industry innovation. It’s like: “Ok, I’ve this technical problem, no matter if it’s not so relevant or instead it’s a core problem for this current project. Let me start by searching for an industry where the solution of this problem is a matter of life or death.” It’s always very inspiring and if you stumble twice on the same industry for different problems related to your project, then it’s very likely you’ve found one of those deep structures I mentioned above. Or, even better, you’ve found a new potential market for your idea!

Thirdly, I’m very interested in innovation methodologies. I really appreciate Triz the Russian “theory of inventive problem solving“, but I’m not strictly influenced by a specific methodology, instead I cherry-pick from different approaches depending on the current problem. What I like in innovation methodologies is that they help you not to overestimate the importance of intuition and creativity and to focus instead on the innovation process. When you work with or you meet creative, innovation-driven, interesting people – I’ve the chance of being in this happy situation – you can be overwhelmed by creative ideas. Innovation methodologies help you to channel all this energy.

COULD YOU GIVE 3 SUGGESTIONS FOR STARTUPPERS, INNOVATIVE THINKERS AND FOR ALL THE LAPTIME CLUB MEMBERS?

Three are too many! I don’t have three suggestions. What I can say is that I rarely found such open-minded and true innovation driven attitude as with Magneti Marelli guys. When I started to follow LapTime Club community I was a bit anxious of proposing ideas in such a selective and exclusive domain as professional motorsport. What I feel now that I had the opportunity of discussing by person about my idea is that total outsiders like me are not only welcome, but they can bring in real value from other industries and experiences.

So, my advice is to accept the challenge and propose your idea. Sure, Magneti Marelli tech guys are very demanding and challenging, but what you’d expect? It’s motorsport, after all!

Cristian-Cascetta-Magneti-Marelli-LapTime-Club-Idea-2014

Thank you Cristian for sharing with us your experience and continue to enrich the LapTime Club community with your ideas!

Innovation Chat with Alessandro, one of the 2014 LapTime Club Winners

As one of the winners of the first phase of the LapTime Club project, Alessandro proposed a breakthrough idea about integrating data collection with the Google Glass technology.

SEE ALSO: Alessandro Sarcina: my Laptime Club idea? Integrating Google Glass and Data Collection

Like any innovator, he has the ability to truly think outside of imposed boundaries and deliver creative solutions to different kinds of problems. Recently he has participated in the Intel hackathon dedicated to Internet of Things (IoT) and together with his team won the first prize, proposing an innovative solution to a common everyday issue.

Innovation often comes from having a wide-ranging vision and unconventional approach. It seems to be linked less with the expertise and more with how one’s mind can think about details while still focusing on the bigger picture and with the ability to put together a wild idea and the reality.

Discover through the following interview more about Alessandro’s recent project, his approach to innovation and his method for creative problem solving:

HELLO ALESSANDRO, IN CONNECTION WITH YOUR RECENT VICTORY OF THE INTEL HACKATHON, WHAT DO YOU THINK ABOUT THE FUTURE OF INTERNET OF THINGS AND ITS APPLICABILITY IN DIFFERENT INDUSTRIES? 

I’ve been hearing of IoT for many years, mainly in the academic environment. Nowadays the technology is offering attractive solutions to many issues related to this topic, however there are still many relevant questions that remain open, such as security, energy consumption and communication standards. The ambition to connect multiple objects to the Internet must surely lead us to rethink the way we live and interact with the outside world, managing increasing number of available information.

What personally fascinate me about this area are the infinite potential implementation possibilities and the ubiquity of the issue. As a matter of fact, it could really revolutionize everyday life but especially bring significant contributions into business areas that could benefit in terms of efficiency and cost reduction of some business processes.

COULD YOU TELL US WHAT IS YOUR TYPICAL APPROACH TO THE INNOVATION PROCESS? 

In this last experience, the innovative process started from the creation of the group and from the passion for the topic. Immediately after we decided to begin with daily needs and look for solutions to everyday problems. One of these was our project Trashly – a solution to the garbage and recycling collection of household waste.

Trashly 3

Trashly is a system that is activated as soon as the user approaches the recycling bins, a photo of the object to be recycled is taken and a third-party cloud service identifies the content of the image. At this point the system, on the basis of the information received, determines the type of object to recycle and opens the correct bin.

Once the problem is identified, you can design the solution starting from the expertise of each team member, the tools available and especially considering the time constraints. The final approach is to be evaluated in front of the real problem and its criticalities. The most important thing should be changing the perspective from “I stop here because I don’t know how to proceed” to “Let’s see how we can move forward”.

DO YOU HAVE YOUR OWN WAY OF CREATIVE PROBLEM SOLVING?

I don’t think it’s a personal approach, I believe however, that it is necessary to have your mind open in order to solve problems by using less conventional tools and methods.

TELL US ABOUT 3 KINDS OF PEOPLE YOU PREFER TO WORK WITH.

In this kind of projects it is preferable to work with people who have great technical skills, but also knowledge of different fields and industries. It is always important to have a motivated team.

WHAT ARE THE 3 FUNDAMENTAL THINGS THAT YOU ALWAYS PUT IN YOUR ‘INNOVATION TOOLKIT’?

There are three things that are absolutely intangible. The first and most important one is passion. There should be also curiosity and desire to learn, and finally the excitement and adrenaline of doing something new.

WHAT ARE YOUR NEXT PROJECTS LINKED TO THE INNOVATION?

We will see…:)

THANK YOU ALESSANDRO FOR SHARING WITH US YOUR EXPERIENCE; SEE YOU SOON IN LAPTIME CLUB!

LapTime Club: taking care of your feedback to optimize the Digital Experience

Cattura

As the majority of you already know, on the 1st of March the LapTime Club survey has been officially closed. The survey has been launched at the beginning of February to collect your best opinions and suggestions in order to gain a better understating of the general perception of the project, while trying to draw its future evolution scenarios.

SEE ALSO: The Challenge of Building User-Centered Open Innovation Projects

The survey has been taken both by LapTime Club Members (77%) and Non-Members (23%), and it contains interesting feedback from passionate people all around the world.

So, which are the main findings, and how to optimize the project accordingly?

The analysis

LapTime Club as an innovative Motorsport social community

For the majority of respondents, the participation to an Open Innovation project like LapTime Club represents something completely new.

“I think it’s amazing to get the opportunity to create new ideas that could shape data acquisition software development.”

“Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

The project’s pros and “social soul”…

The possibilities to directly interact with other Members and with Magneti Marelli Tech Experts are the two most appreciated dimensions. Innovative topics like connected cars, wearable products and simulation are being considered interesting for the future challenges.

The “social soul” of the project is underlined mainly by the following facts:

  • The types of channels leveraged by people to get in touch with LapTime Club are mainly friends/colleagues buzz (41%) and online platforms (like LinkedIn and Magneti Marelli website, 33%).
  • Nearly 52% of LapTime Club Members have shared the information about the project with their friends and colleagues.
… and its main challenges

On the other side, richer contents (like videos, interactive documentation, etc.) and a more consistent digital narration of the project’s “lifecycle” constitute two of the main challenges to spread the word about LapTime Club in a more effective and viral way.

Thank you

User-generated feedback is fundamental to better design any Open Innovation project.

By the way, we would really like to thank you all for the deep passion in sharing great suggestions. Each of them will be taken into consideration in the near future, to optimize the LapTime Club overall digital experience. In the meanwhile, keep on following, publishing your tech ideas and actively participating in the Magneti Marelli social innovation community!

Biometrics, Wearable Technologies and Motorsport

Biometrics Motorsport LapTime Club

After the recent victory of the Alessandro Sarcina’s idea of integrating Google Glass into the racing data collection, we would like to bring to your attention the topic of wearable devices, as it seems that wearable solutions, together with context-aware computing and biometrics find applicability also in the motorsport and automotive industry.

SEE ALSO: Alessandro Sarcina: my LapTime Club Idea? Integrating Google Glass and data collection

New Technology

Wearable sensors are used in order to collect psychological and movement data, enabling constant monitoring. They have diagnostic, as well as monitoring applications*. Wearable technology has applications in gathering real-time feedback of athletes, as well as in monitoring disabled and elderly patients.  The decreasing cost of power processing and of other components is facilitating its widespread adoption and availability. **

Biometrics and Motorsport

Wearable systems will surely redefine how we use and interact with information and benefit many industries of different kinds. Given the recent developments in this field we could ask:

How could we take advantage of recent advances in information technology to improve the racing performance?
 Could there be a possibility to apply these new technologies to the motorsport industry and in which way?

For example, remote racing pilot monitoring systems based on wearable sensors seem to be just a matter of time in the quickly evolving technology environment.

Despite the recent developments in wearable sensor could let to a number of exciting motorsport applications, there are still significant challenges ahead before such solutions can be utilized with success.

Free your ideas!

Do you have any other ideas linked to the topic of wearable technology and its possible use in the motorsport and automotive industry? Be the change in the motorsport world by joining the LapTime Club community and suggesting innovative solutions!

Screenshot 2015-02-18 15.27.15

Remember to take the LapTime Club survey: either you are or not a Member, your opinions are very precious to optimize Magneti Marelli’s social innovation community and drive its future evolution.

* Patel et al., A review of wearable sensors and systems with application in rehabilitation, Journal of Neuroengineering and Rehabilitation, 2012
** Wikipedia.org, Wearable Technology