Tag Archives: Magneti Marelli Wintax4

Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

After the final selection of LapTime Club 2014 Cristian Cascetta was the author of the second winning idea.

SEE ALSO: Innovation chat with Alessandro, one of the 2014 LapTime Club Winners

He thought to embed a knowledge management system in WinTAX to open up all this knowledge and make it available to decision makers using Search Technologies.

Being an innovator means to have an idea that can make the state of the art of something easier and more understandable for others. By the way, to simplify a process and to make the urgency hidden in it clear for people can be a great challenge, but Cristian made it thanks to his active and enthusiastic contribution to the community. He had the opportunity to share his own idea with other innovation enthusiasts like him, improving and shaping his initial proposal thanks to community comments and reviews, becoming also a Top Innovator for his high level of engagement with the community itself.

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Discover more about Cristian’s experience and suggestions through the following interview.

HELLO CRISTIAN, LAST YEAR LAPTIME CLUB APPRECIATED YOUR LEVEL OF ENGAGEMENT AND THE INNOVATIVENESS OF YOUR SUGGESTIONS BY ANNOUNCING YOU ONE OF THE LAPTIME CLUB 2014 WINNERS. WOULD YOU TELL US ABOUT HOW YOU ARE DEVELOPING YOUR WINNING IDEA AND HOW MAGNETI MARELLI IS SUPPORTING YOU IN THE IMPLEMENTATION PROCESS?

It’s a dialogue. We are bridging Magneti Marelli’s world of ultraprecise data analysis and high accuracy manufacturing  with the quite fuzzy world of information retrieval, unstructured documents and natural language processing. We share the final goal of leveraging sense making of data to empower decision making.  In the last three months we analyzed together potential innovation directions and now we are defining a first minimum viable product or maybe – hopefully! – a first killer application.

I’m bringing in my expertise in information retrieval and document systems analysis and I’m getting back from Magneti Marelli precious insights into motorsport needs and requisites. It’s a bit cliché, but in these months I experienced in first person how much motorsport forces you to confront with extreme operating conditions and incredibly fast paced processes. It’s so inspiring that it helped me to re-frame other ideas I’m working on in my more “traditional” domain, finding at least two or three interesting innovation directions.

COULD YOU TELL US WHAT IS YOUR TYPICAL APPROACH TO THE INNOVATION PROCESS? 

It’s all based on observation and listening to people. I try to put on the anthropologist hat and get rid of prejudice, looking at things with a fresh eye. It’s a great humility exercise, you don’t have to be scared of looking sometimes terribly naive or to ask too simple questions, and if people think at you like a sort of strange version of Lieutenant Columbo, who matters?

DO YOU HAVE YOUR OWN WAY OF CREATIVE PROBLEM SOLVING?

 No, in fact I try to avoid to embrace too familiar paths. Obviously like everyone I have my own comforting rituals, spaces, objects and practices helping me to put myself in a mixed feeling of relax and enthusiasm to attack a new challenge.

 Usually I start reading very much, not necessarily staying on topic, sometimes also freely divagating, but trying to keep alive a present feeling of the problem I’m confronted with. It helps me to make fresh connections and find alternative paths to my problem.

TELL US ABOUT 3 KINDS OF PEOPLE YOU PREFER TO WORK WITH.

1-Technicians. 2-Technicians. 3-Technicians!

When you are engaged in new projects or you are trying to innovate, you have the chance to meet a wide range of professionals. Many of them, designers, marketing guys, entrepreneurs have a positive attitude in expressing creative ideas, no matter how crazy these ideas are.

Technicians are often in a more reserved attitude. Sometimes they’re scared of not being clear, or of expressing their ideas in a too technical language, sometimes it’s a matter of fear of not doing your job if you’re too creative. I like to talk with technicians and push them to force the boundaries. And every time I find so much unexpressed value in those conversations, a real gold mine!

WHAT ARE THE 3 FUNDAMENTAL THINGS THAT YOU ALWAYS PUT IN YOUR ‘INNOVATION TOOLKIT’?

The first is abstract thinking. I’m very influenced by my history of technology and philosophy of technology education background. Abstract thinking helps you to keep thing in motion instead of rushing into the first – often biased and sub-optimal – working solution. Philosophy of technology forces you to search for deep structures in socio-technological systems, these structures help you to go beyond the barriers of hyper specialistic, often fragmented, engineering domains.

The second fundamental tool for me is cross-industry innovation. It’s like: “Ok, I’ve this technical problem, no matter if it’s not so relevant or instead it’s a core problem for this current project. Let me start by searching for an industry where the solution of this problem is a matter of life or death.” It’s always very inspiring and if you stumble twice on the same industry for different problems related to your project, then it’s very likely you’ve found one of those deep structures I mentioned above. Or, even better, you’ve found a new potential market for your idea!

Thirdly, I’m very interested in innovation methodologies. I really appreciate Triz the Russian “theory of inventive problem solving“, but I’m not strictly influenced by a specific methodology, instead I cherry-pick from different approaches depending on the current problem. What I like in innovation methodologies is that they help you not to overestimate the importance of intuition and creativity and to focus instead on the innovation process. When you work with or you meet creative, innovation-driven, interesting people – I’ve the chance of being in this happy situation – you can be overwhelmed by creative ideas. Innovation methodologies help you to channel all this energy.

COULD YOU GIVE 3 SUGGESTIONS FOR STARTUPPERS, INNOVATIVE THINKERS AND FOR ALL THE LAPTIME CLUB MEMBERS?

Three are too many! I don’t have three suggestions. What I can say is that I rarely found such open-minded and true innovation driven attitude as with Magneti Marelli guys. When I started to follow LapTime Club community I was a bit anxious of proposing ideas in such a selective and exclusive domain as professional motorsport. What I feel now that I had the opportunity of discussing by person about my idea is that total outsiders like me are not only welcome, but they can bring in real value from other industries and experiences.

So, my advice is to accept the challenge and propose your idea. Sure, Magneti Marelli tech guys are very demanding and challenging, but what you’d expect? It’s motorsport, after all!

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Thank you Cristian for sharing with us your experience and continue to enrich the LapTime Club community with your ideas!

Taking data-driven decisions with the Analytics of Things

The Internet of Things generates massive amounts of structured and unstructured data, requiring a new class of big data analytics to uncover and capture value.

These few words - included inside the Analytics Trends 2015 report recently produced by Deloitte - perfectly introduce the topic of Analytics of Things (AoT).

SEE ALSO: How does Vehicle-to-Infrastructure work, and which are its main benefits?

Every device connected to a network automatically transfers data. Sensors generate a huge amount of data, that becomes useful just if processed and turned into predictions (or other valuable information manageable and actually “consumed” by users).

Analytics can be described as turning data into information.

Analytics can be Descriptive (What happened and why?), Predictive (What is (probably) going to happen?) or Prescriptive (What should I do about it?). These distinctions are still valuable for the Analytics of Thingsthe guide to IoT Analytics written by Tellient underlines a completely new business arena where companies start competing on (big) data.

Wal-Mart is now both a retailer and a data company, creating a “social genome” to integrate big data analysis of their customers’ social data and purchasing habits. They call it that because it is essentially a “living organism” that drives their business.

Data is where opportunities are for disruption: who is going to own and smartly manage them? New opportunities disclosed by IoT are (still) to be discovered, and Analytics of Things may open interesting scenarios also for the Motorsport world. Now, it’s up to you: any other disruptive ideas about how Internet of Things could be re-imagined and exploited in the automotive industry and racing?

If so, register/login to Magneti Marelli Lap Time Club and start changing the future by posting your smartest suggestions! #LapTimeClub

Simulation tools for the racing world

Simulation tools are used in order to predict and analyse the maximum performance of race cars and fast road cars over a defined path, typically a lap of a race track. They are used extensively by motorsports teams to prepare any race driver to improve their driving techniques, consistency and laps.

Since the first computer simulations which date back from the late 1960s, the world of simulation tools has evolved enormously. During the past 20 years many simulation tools developed for the racing environment have seen the daylight.

SEE ALSO: An introduction to telemetry systems and WinTAX

Today computer simulations are employed in motorsports, either as an instructional tool regarding technique or strategy for an individual athlete or a team, or as an aid to equipment design and modification. As underlined by faqs.org, they combine four main distinct disciplines:

  • Computer science
  • Mechanical engineering
  • Kinesiology and human performance disciplines
  • Sport-specific coaching expertise

THE ADDED VALUE OF SIMULATION TOOLS

But why are they so useful and how do they contribute to the racer’s competitive outcomes? In other words, what are exactly their benefits?

  • Race car drivers can practice on a computer for better performance during the race;
  • Simulation tools help to understand the main reasons of the race car problems;
  • They allow good prediction of changes in trends and/or patterns;
  • They help improving the analysis of crucial racing data, by designing and validating everything (from traction control and anti-lock braking to suspension);
  • Conditions can be varied and outcomes investigated; critical situations can be investigated with less risks.

 Sun Tzu, the Chinese military general, strategist and philosopher said once:

“It is said that one who knows his enemy and knows himself will not be endangered in a hundred engagements. One who knows neither his enemy nor himself will invariably be defeated in every engagement.”

This is exactly the advantage that race car simulation tools can offer. They enable users to train themselves and better understand the car, so that – once arrived at the circuit – they are well prepared for every possible scenario.

ENJOY MAGNETI MARELLI WINTAX

By the way, Magneti Marelli WinTAX technology is the top telemetry analysis tool widely used in racing, able to display the results of over 3,000 vehicle performance parameters. Around WinTAX a number of open discussions and challenges have already been launched on the LapTime Club. If you want to find out how a simulation tool really works and explore all its functionalities and processing capability, please download the Wintax demo version or join now the LapTime Club community. Publish your most innovative ideas, take the unique challenge to become a motorsport engineer & innovator!

Magneti Marelli Motorsport goes to Russian GP: enjoy Sochi with WinTAX4

From 10th to 12th October 2014 Russia will host the next Grand Prix race. It will be located at the Sochi circuit, inside the Black Sea resort having the same name.

It is the first purpose-built Formula One facility in Russia, inaugurated in the same year and city where the Winter Olympics have been staged.

The race will be a great occasion to better explore Magneti Marelli Motorsport WinTAX4, ranked undoubtedly among the top PC applications for data acquisition and analysis in Motorsport competitions. You can find the full software’s description in the recent post titled: “An Introduction to Telemetry Systems and WinTAX”.

As a matter of fact, Magneti Marelli gives the possibility to download and start using a WinTAX4 demo version, including data to start doing telemetry analysis during the Sochi Grand Prix.

SEE ALSO: Italian Gran Prix 2014 & Magneti Marelli WinTAX4: Test the Power of Telemetry

HOW TO ENJOY THE RUSSIAN GP WITH WINTAX?

How to use it? Just download WinTAX4 installation data here to get the zip file and follow the instructions included in the ‘User Guide’ pdf.

1. Install WinTAX4: run setup.exe from the installer package. Make sure you have the correct permissions to perform the installation (you must have administrator rights)

2. Launch WinTAX4 application from the desktop icon.

3. Download Russian GP data by clicking here. Unzip the content in .\WinTAX4\Data\ Directory. 

4. Click on menu File –> Open Data. A window called Databrowser will appear. The left panel of the Databrowser allows you to navigate throughout all the Windows directories. On the right panel you will see the list of the laps belonging to the selected session.

5. Select one or more laps on the Databrowser’s right panel and press “Enter”. The lap will be loaded in WinTAX4, ready to be displayed. A predefined layout is included to start playing.

Try now the WinTAX software by yourself, start your innovation journey: enjoy the race!

Italian Grand Prix 2014 & Magneti Marelli WinTAX4: test the power of telemetry

The 5th6th-7th September 2014 Monza will host the Italian Grand Prix, one of the oldest and better known Formula One championship races inaugurated in 1950.

The race will also become a great occasion to better explore Magneti Marelli Motorsport WinTAX4, undoubtedly among the top ranking of PC applications for data acquisition and analysis in Motorsport competitions described in the recent blog post “An Introduction to Telemetry Systems and WinTAX”.

As a matter of fact, Magneti Marelli gives the possibility to download and start using a WinTAX4 demo version, including data to start doing telemetry analysis during the Monza Grand Prix.

SEE ALSO: Magneti Marelli Motorsport goes to Russian GP: enjoy Sochi with WinTAX4

HOW TO ENJOY THE ITALIAN GP WITH WINTAX?

How to use it? Just register to the LapTime Club, click on the dedicated red button, unzip the file and follow the instructions included in the ‘Installation Guide’ pdf.

  1. Install WinTAX4: Run setup.exe from the installer package. Make sure you have the correct permissions to perform the installation (you must have administrator rights)
  2. Launch WinTAX4 application from the desktop icon.
  3. Click on menu File à Open Data. A window called Databrowser will appear. The left panel of the Databrowser allows you to navigate throughout all the Windows directories. On the right panel you will see the list of the laps belonging to the selected session.
  4. Select one or more laps on the Databrowser’s right panel and press “Enter”. The lap will be loaded in WinTAX4, ready to be displayed. A predefined layout is included to start playing.

 Keep on helping us in our innovation journey. Enjoy the race!


Photo credits: Wikipedia