Tag Archives: Internet of Things Motorsport

Rethinking infotainment in Motorsport and Automotive: big deal or (still) big challenge?

Infotainment - a neologistic portmanteau of information and entertainment – is generally described as information-based media content or programming that also includes entertainment content, in an effort to enhance popularity with audiences. When focusing on the Motorsport and Automotive industry, the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience*. 

Pros and cons of infotainment

Despite its great awareness among people and users, nowadays infotainment is still “read” and approached through a double lens.

On the one side, the usage of infotainment systems in Motorsport and Automotive becomes useful to enrich the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers. A related topic concerns connected cars, which have established a new ecosystem powered by the Internet of Things*.

On the other side -above all in the Automotive sector - the main issue is related to the amount of problems faced by drivers while using infotainment systems. To cope with this criticality, some Automotive brands are staffing dealerships with dedicated tech support specialists***:

While investigating whether the current explosion of automotive technology will cause owners of a late-model cars to visit a shop more often, everyone we spoke with agreed that he biggest failure with in-car technology has little to do with vehicle systems and more to do with owners. [...] And with automakers adding infotainment systems that increasingly rely on software rather than hardware – such as music streaming to a smartphone and then to the car via Bluetooth – issues with car owners rather than the car’s components have become more common.

SEE ALSO: Taking data-driven decisions with the Analytics of Things

Infotainment in Motorsport: your opinion matters

As shown in the paragraphs above, the introduction of infotainment dynamics to the Motorsport and Automotive industry is still balancing among challenges to meet, future developments to exploit and criticalities to solve.

By the way, any breakthrough ideas linked to the topic? If so, come on board and join now the LapTime Club community: read other members’ suggestions and post your own ones!

Infotainment LTC

Last but not least, do not forget to take the LapTime Club survey: either you are or not a Member, your opinions are very precious to optimize Magneti Marelli’s social innovation community and drive its future evolution.

* Wikipedia.org, Infotainment
** Jahangir Mohammed, How Connected Cars Have Established A New Ecosystem Powered By IoT, techcrunch.com
*** Doug Newcomb, Car Tech Isn’t Failing. Owners and Infotainment Interfaces Are, wired.com

Taking data-driven decisions with the Analytics of Things

The Internet of Things generates massive amounts of structured and unstructured data, requiring a new class of big data analytics to uncover and capture value.

These few words - included inside the Analytics Trends 2015 report recently produced by Deloitte - perfectly introduce the topic of Analytics of Things (AoT).

SEE ALSO: How does Vehicle-to-Infrastructure work, and which are its main benefits?

Every device connected to a network automatically transfers data. Sensors generate a huge amount of data, that becomes useful just if processed and turned into predictions (or other valuable information manageable and actually “consumed” by users).

Analytics can be described as turning data into information.

Analytics can be Descriptive (What happened and why?), Predictive (What is (probably) going to happen?) or Prescriptive (What should I do about it?). These distinctions are still valuable for the Analytics of Thingsthe guide to IoT Analytics written by Tellient underlines a completely new business arena where companies start competing on (big) data.

Wal-Mart is now both a retailer and a data company, creating a “social genome” to integrate big data analysis of their customers’ social data and purchasing habits. They call it that because it is essentially a “living organism” that drives their business.

Data is where opportunities are for disruption: who is going to own and smartly manage them? New opportunities disclosed by IoT are (still) to be discovered, and Analytics of Things may open interesting scenarios also for the Motorsport world. Now, it’s up to you: any other disruptive ideas about how Internet of Things could be re-imagined and exploited in the automotive industry and racing?

If so, register/login to Magneti Marelli Lap Time Club and start changing the future by posting your smartest suggestions! #LapTimeClub