Infotainment is a specific type of content, media or other material that combines educational/useful information with entertainment dynamics. Which innovative solutions and best practices related to infotainment but useful for the Motorsport industry could you imagine?
Here’s just a snapshot of the challenge “What about Introducing Infotainment to the Motorsport Industry?” published on Magneti Marelli LapTime Club.
As a matter of fact, when focusing on the Motorsport and Automotive industry the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience. Its main benefits are related to the enrichment the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers.
The LapTime Club challenge focused on Infotainment spurred conversations and buzz in terms of new and interesting ideas, among the community members.
Once it was live, the first contributor suggested to design and implement a communication project: a social contest where LapTime members could produce photos of short videos (5 seconds long). They should try to capture unexpected images of things related to the Motorsport world and meaningful from a human point of view: beautiful takes of circuits (of scenic or romantic value), special actions in the pit stop, behind the scenes moments, celebrations, technical/mechanical exploits, etc.
Also Alessandro Sarcina – one of 2014 LapTime Club winners – contributed to the challenge by suggesting a reading from Tech Crunch: “How Connected Cars Have Established A New Ecosystem Powered By IoT”.
A few hours ago, a third LapTime Club member – a Pilot! – bring his expertise by advising to develop a variety of devices, with affordable price and through interconnected systems such as GPS and Gmeter. You can read his full idea here.
Infotainment matters: take the challenge to become a Race Innovator!
Thanks to our LapTime Community for sharing interesting starting points about possible connection between Infotainment, Automotive and Motorsport!
Now, it’s up to you: take the challenge and start posting your suggestions and ideas. Keep innovating and stay tuned on LapTime Club!