Tag Archives: Idea Innovation

LapTime Club celebrates its First 100 Innovative Ideas

100_ideas_new_ideas

10 challenges and 100 ideas posted. If you believe in number symbolism this is a really good match.

On 12th April the LapTime Club Community achieved the important milestone of 100 innovative ideas posted, thanks to the enthusiasm and the active participation of the members who believed in the power of Open Innovation.

This important result dialogues with some of the comments that came up from LapTime Club Survey lunched at the beginning of this year.

One among all, if you remember, was:

Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

SEE ALSO: Laptime Club: taking care of your feedback to optimize the digital experience

Where we are today

Since January 2014, the LapTime Club Community has seen a steady growth of ideas linked to the 10 challenges launched, as shown in the following graph:

100_ideas_Magneti_Marelli

The challenge that generated the highest number of ideas among LapTime Community members is:

“How could WinTAX improve team collaboration?”

This challenge has a total amount of 23 ideas and can also rely on the highest numbers of total comments (80) and votes up (162) for the ideas posted. These numbers show the LapTime Community members’ interest in themes like “collaboration” and “co-creation”, which are also the two main objectives of the community itself, and in WinTAX telemetry software, one of the core products by Magneti Marelli Motorsport.

A brief look at the following graph shows in details the LapTime Community participation on each challenge:

100_ideas_Magneti_Marelli_1

Where we want to go

Regarding this result, we’d like to think about the 100 ideas not only as an important milestone for the overall LapTime Club project, but as a starting point for community conversations resulting in more breakthrough suggestions and disruptive ideas. That’s because someone said:


“Challenges give us wonderful experiences so never stop, swing hard.”

(K.Bansal)

Thanks to our LapTime Community members for helping us achieving our first 100 ideas together. Stay on track and never stop innovating!

Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

After the final selection of LapTime Club 2014 Cristian Cascetta was the author of the second winning idea.

SEE ALSO: Innovation chat with Alessandro, one of the 2014 LapTime Club Winners

He thought to embed a knowledge management system in WinTAX to open up all this knowledge and make it available to decision makers using Search Technologies.

Being an innovator means to have an idea that can make the state of the art of something easier and more understandable for others. By the way, to simplify a process and to make the urgency hidden in it clear for people can be a great challenge, but Cristian made it thanks to his active and enthusiastic contribution to the community. He had the opportunity to share his own idea with other innovation enthusiasts like him, improving and shaping his initial proposal thanks to community comments and reviews, becoming also a Top Innovator for his high level of engagement with the community itself.

Cristian-Cascetta-Magneti-Marelli-LapTime-Club

Discover more about Cristian’s experience and suggestions through the following interview.

HELLO CRISTIAN, LAST YEAR LAPTIME CLUB APPRECIATED YOUR LEVEL OF ENGAGEMENT AND THE INNOVATIVENESS OF YOUR SUGGESTIONS BY ANNOUNCING YOU ONE OF THE LAPTIME CLUB 2014 WINNERS. WOULD YOU TELL US ABOUT HOW YOU ARE DEVELOPING YOUR WINNING IDEA AND HOW MAGNETI MARELLI IS SUPPORTING YOU IN THE IMPLEMENTATION PROCESS?

It’s a dialogue. We are bridging Magneti Marelli’s world of ultraprecise data analysis and high accuracy manufacturing  with the quite fuzzy world of information retrieval, unstructured documents and natural language processing. We share the final goal of leveraging sense making of data to empower decision making.  In the last three months we analyzed together potential innovation directions and now we are defining a first minimum viable product or maybe – hopefully! – a first killer application.

I’m bringing in my expertise in information retrieval and document systems analysis and I’m getting back from Magneti Marelli precious insights into motorsport needs and requisites. It’s a bit cliché, but in these months I experienced in first person how much motorsport forces you to confront with extreme operating conditions and incredibly fast paced processes. It’s so inspiring that it helped me to re-frame other ideas I’m working on in my more “traditional” domain, finding at least two or three interesting innovation directions.

COULD YOU TELL US WHAT IS YOUR TYPICAL APPROACH TO THE INNOVATION PROCESS? 

It’s all based on observation and listening to people. I try to put on the anthropologist hat and get rid of prejudice, looking at things with a fresh eye. It’s a great humility exercise, you don’t have to be scared of looking sometimes terribly naive or to ask too simple questions, and if people think at you like a sort of strange version of Lieutenant Columbo, who matters?

DO YOU HAVE YOUR OWN WAY OF CREATIVE PROBLEM SOLVING?

 No, in fact I try to avoid to embrace too familiar paths. Obviously like everyone I have my own comforting rituals, spaces, objects and practices helping me to put myself in a mixed feeling of relax and enthusiasm to attack a new challenge.

 Usually I start reading very much, not necessarily staying on topic, sometimes also freely divagating, but trying to keep alive a present feeling of the problem I’m confronted with. It helps me to make fresh connections and find alternative paths to my problem.

TELL US ABOUT 3 KINDS OF PEOPLE YOU PREFER TO WORK WITH.

1-Technicians. 2-Technicians. 3-Technicians!

When you are engaged in new projects or you are trying to innovate, you have the chance to meet a wide range of professionals. Many of them, designers, marketing guys, entrepreneurs have a positive attitude in expressing creative ideas, no matter how crazy these ideas are.

Technicians are often in a more reserved attitude. Sometimes they’re scared of not being clear, or of expressing their ideas in a too technical language, sometimes it’s a matter of fear of not doing your job if you’re too creative. I like to talk with technicians and push them to force the boundaries. And every time I find so much unexpressed value in those conversations, a real gold mine!

WHAT ARE THE 3 FUNDAMENTAL THINGS THAT YOU ALWAYS PUT IN YOUR ‘INNOVATION TOOLKIT’?

The first is abstract thinking. I’m very influenced by my history of technology and philosophy of technology education background. Abstract thinking helps you to keep thing in motion instead of rushing into the first – often biased and sub-optimal – working solution. Philosophy of technology forces you to search for deep structures in socio-technological systems, these structures help you to go beyond the barriers of hyper specialistic, often fragmented, engineering domains.

The second fundamental tool for me is cross-industry innovation. It’s like: “Ok, I’ve this technical problem, no matter if it’s not so relevant or instead it’s a core problem for this current project. Let me start by searching for an industry where the solution of this problem is a matter of life or death.” It’s always very inspiring and if you stumble twice on the same industry for different problems related to your project, then it’s very likely you’ve found one of those deep structures I mentioned above. Or, even better, you’ve found a new potential market for your idea!

Thirdly, I’m very interested in innovation methodologies. I really appreciate Triz the Russian “theory of inventive problem solving“, but I’m not strictly influenced by a specific methodology, instead I cherry-pick from different approaches depending on the current problem. What I like in innovation methodologies is that they help you not to overestimate the importance of intuition and creativity and to focus instead on the innovation process. When you work with or you meet creative, innovation-driven, interesting people – I’ve the chance of being in this happy situation – you can be overwhelmed by creative ideas. Innovation methodologies help you to channel all this energy.

COULD YOU GIVE 3 SUGGESTIONS FOR STARTUPPERS, INNOVATIVE THINKERS AND FOR ALL THE LAPTIME CLUB MEMBERS?

Three are too many! I don’t have three suggestions. What I can say is that I rarely found such open-minded and true innovation driven attitude as with Magneti Marelli guys. When I started to follow LapTime Club community I was a bit anxious of proposing ideas in such a selective and exclusive domain as professional motorsport. What I feel now that I had the opportunity of discussing by person about my idea is that total outsiders like me are not only welcome, but they can bring in real value from other industries and experiences.

So, my advice is to accept the challenge and propose your idea. Sure, Magneti Marelli tech guys are very demanding and challenging, but what you’d expect? It’s motorsport, after all!

Cristian-Cascetta-Magneti-Marelli-LapTime-Club-Idea-2014

Thank you Cristian for sharing with us your experience and continue to enrich the LapTime Club community with your ideas!

Which Motorsport Ideas will Join the LapTime Club Olympus?

After months of proposing, voting and commenting ideas on the LapTime Club community (currently composed by more than 500 Members), the two winning ones are finally known!

Last weekend the Magneti Marelli experts came to a decision and selected the two most innovative ideas - out of the top 7 – and the Top Innovator. Which ones triumphed and who are the LapTime Club Members behind them? You are about to find it!

SEE ALSO: From 20 to 7 ideas: who will be the first LapTime Club Innovator?

GOOGLE GLASS AND WINTAX4′S API

The first winning idea came from Alessandro Sarcina, a young startupper who proposed the following idea corresponding to the challenge How internet of things (IOT) could be re-imagined and exploited in the Automotive Industry and racing?.

“I have noticed that Magneti Marelli Motorsport lets developers use WinTAX4’s APIs in order to read and analyze data in real time. It could be useful to design and build a Google Glass app able to collect all these data and information: the tool would be exploited to increase the performances of a wide range of stakeholders, from mechanics to automobile drivers. What do you think about it?”

SUPPORT AND ENFORCE RAPID DECISION-MAKING AND HELP TECHNICIANS “MAKING SENSE” OF DATA

The other winner was Cristian Cascetta, who has been rewarded with the title of Top Innovator thanks to his active partecipation to the community and high number of votes he received on his idea relating to the challenge How could WinTAX improve team collaboration?”. Read more about his idea below!

“In the heat of the race, the only connection between the real-time data stream of telemetry and the technical knowledge about the vehicle is in the head of race technicians.
Decision-making is based on the capability of race tecnician of “making sense” of the real-time data, based on his personal knowledge of the vehicle as a system and as the sum of every single component.
I propose to create a knowledge management system capable of “digesting “all the technical documentation of every single component of the vehicle – third party components tech specs, manuals, annotations coming from technical meetings with the different suppliers – and the technical documentation – including cad drawings, race and test debriefing documents, etc. – created inside the team. Also the race rules and regulations will be part of the knowledge base.
All this massive corpus of information will be immediately searchable and will work as a memory extension for race techicians to support and enforce the rapid decision making… But more interestingly the computer will be able to anticipate the technician questions and queries to the knowledge base presenting in real time a list of link to relevant techincal docs and information based on the actual race context.” Read more…

YOU ARE THE CHAMPIONS

The LapTime Club team would like to thank all the community Members and the final winners for having shared their innovative ideas with all Motorsport fans. In a few days, they will be contacted in order to organize the final awards ceremony.

What is your opinion about the winning ideas? Keep on following the LapTime Club: in a few days new challenges will be launched! Are you ready to try again to become a Motorsport Innovator?