Tag Archives: Connected car

Does the Future Belong to Connected Cars?

[Connected car is] the presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car.

Taking into account this definition*, a big question remains: does the future of Automotive really belong to Connected Cars?

New technologies for a new paradigm

Before moving forward, it is important to know the main kinds of systems that can be connected through modular and/or embedded solutions. According to autoconnectedcar.com* these are:

  • music/audio, podcasts, Internet radio via various devices such as smartphone or Internet-enabled tablet;
  • navigation (either through a smartphone/iPhone application or through a built-in GPS navigation system);
  • automotive system diagnosis (oil pressure, OB-II computer system information for service, engine diagnostics, …);
  • bluetooth;
  • road side assistance;.
  • voice commands and hands-free controls;
  • contextual help/offers;
  • parking apps;
  • automobile diagnostics;
  • other services like steering for parking, engine-style-controls and other ADAS features;
  • 4G Wi-Fi hotspots.

SEE ALSO: Biometrics, Wearable Technologies and Motorsport

Which are the main pros of connected cars?

Besides cyber security issues, connectivity applied to the Automotive sector – both with the external world and inside the car – offers a wide range of benefits, for each of the stakeholders involved**.

  • Safer drivingvia ADAS (advanced driver assistance systems) and V2V (vehicle-to-vehicle) communication;
  • Green driving: through big data solutions and V2I (vehicle-to-infrastructure) interactions;
  • Entertainment/infotainment: by supporting different devices like smartphones, tablets, sensors, cameras, on-board diagnostics and automated driver assistance systems.

Conclusions

Undoubtedly, there are many benefits of connectivity**. We are not (just) talking about the possibility to buy food through in-car ordering dynamics***, but we are studying this solution from a higher and looking-forward perspective:

Any sensory data collected by a connected vehicle will be fused, analyzed and presented to a driver on the fly, alerting him to take a necessary action.

Will worldwide consumers be ready to use this innovation on a daily basis in the near future? If so, which other connected solutions may be put in place through new technologies, like Internet of Things? Participate now in the following LapTime Club community’s challenges:

* autoconnectedcar.com, Definition of Connected Car – What is the connected car? Defined
** eetimes.com, Topic Teardown: Connected Cars' Pros & Cons
*** pcmag.com, Pizza Hut, Visa Experimenting With In-Car Ordering

Rethinking infotainment in Motorsport and Automotive: big deal or (still) big challenge?

Infotainment - a neologistic portmanteau of information and entertainment – is generally described as information-based media content or programming that also includes entertainment content, in an effort to enhance popularity with audiences. When focusing on the Motorsport and Automotive industry, the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience*. 

Pros and cons of infotainment

Despite its great awareness among people and users, nowadays infotainment is still “read” and approached through a double lens.

On the one side, the usage of infotainment systems in Motorsport and Automotive becomes useful to enrich the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers. A related topic concerns connected cars, which have established a new ecosystem powered by the Internet of Things*.

On the other side -above all in the Automotive sector - the main issue is related to the amount of problems faced by drivers while using infotainment systems. To cope with this criticality, some Automotive brands are staffing dealerships with dedicated tech support specialists***:

While investigating whether the current explosion of automotive technology will cause owners of a late-model cars to visit a shop more often, everyone we spoke with agreed that he biggest failure with in-car technology has little to do with vehicle systems and more to do with owners. [...] And with automakers adding infotainment systems that increasingly rely on software rather than hardware – such as music streaming to a smartphone and then to the car via Bluetooth – issues with car owners rather than the car’s components have become more common.

SEE ALSO: Taking data-driven decisions with the Analytics of Things

Infotainment in Motorsport: your opinion matters

As shown in the paragraphs above, the introduction of infotainment dynamics to the Motorsport and Automotive industry is still balancing among challenges to meet, future developments to exploit and criticalities to solve.

By the way, any breakthrough ideas linked to the topic? If so, come on board and join now the LapTime Club community: read other members’ suggestions and post your own ones!

Infotainment LTC

Last but not least, do not forget to take the LapTime Club survey: either you are or not a Member, your opinions are very precious to optimize Magneti Marelli’s social innovation community and drive its future evolution.

* Wikipedia.org, Infotainment
** Jahangir Mohammed, How Connected Cars Have Established A New Ecosystem Powered By IoT, techcrunch.com
*** Doug Newcomb, Car Tech Isn’t Failing. Owners and Infotainment Interfaces Are, wired.com